Buyer Showing Activity Gives You the Advantage - Lisa Finks, Compass Real Estate

How’s the Showing Going?

What if you knew how many buyers were viewing competing properties? Buyer showing activity is an essential metric to consider when buying or selling a home. On a national level, it speaks to consumer confidence in the housing market. On a local level, it provides you with a competitive advantage. For my buyers. I do my best to evaluate the competition in a certain price point and even, where possible, the competition for a particular property which dictates how aggressive you should be when making your offer. For my sellers, I analyze the price bands with the most buyer activity so that you can price your home where the buyers are. Buyer showings in Illinois have strengthened over the last 6 months which is a reflection of our busy spring season and a fairly consistent housing market (see below).

The National Outlook

Buyer Traffic 3Q 2015

Buyer Traffic 2Q 2016

Buyer Showing Activity: Wilmette, Winnetka, Glenview and Lincoln Park

Note, that for local buyer showing activity in Wilmette, Winnetka, Glenview and Chicago, the most telling stat is the average showings per listing as it takes into account the number of listings in each price point. The strongest segments are: Winnetka – $1.2M-$1.3M; Wilmette – $1.25M-$1.3M; Glenview – $1.4M-$1.45M; Lincoln Park – $1.25M – $1.3M. If you would like me to run numbers for your price point or a particular home (which I can often do), contact me and I will be happy to help!