Privacy Policy

Last updated: October 4, 2026

This policy explains what information is collected when you use www.lisafinks.com and its home search pages at listings.lisafinks.com, how it is used, who receives it, and the choices you have. It describes how the site actually works today. If something here does not match your experience, please tell us.

Who we are

Lisa Finks, Lourdes Arencibia and Carolyn Duris are independently licensed Compass agents who collaborate. Each represents her own clients. In this policy, “we” and “us” mean the three of us as the people who use the information collected through this site. Compass, our sponsoring broker, operates its own websites and services under its own privacy policy. Compass’s policy, not this one, covers those sites and services.

Information you give us

Forms on this site. When you fill out a form (for example a contact form, a buyer or seller form, a home-search planning form or the newsletter sign-up), we receive what you enter. Depending on the form, that can include your name, email address, phone number, the towns, price range and timing you are interested in, details about a home you want to buy or sell, how you would like to be contacted, and anything you write in a message box.

Forms also record some context with your submission: the page you were on, which button or form you used, the campaign or link that brought you to the site (including standard “UTM” tags in the link), and the date and time. The form system on this site (Formidable Forms, a WordPress plugin) also records your IP address, your browser type and the pages you visited on this site before submitting. Some forms also pass submissions through Zapier, an automation service that connects the site to other tools we use to manage requests. To filter spam, some forms use Akismet (from Automattic) or Google reCAPTCHA, which receive information about the submission or your browser for that purpose.

Online home value estimate. The online estimate is provided by Home Value Leads, a third-party service. You enter your property address on this site. You then enter your name, email address and phone number on the Home Value Leads page before the estimate is shown. Home Value Leads collects that information under its own terms. Valuation-request information may be delivered to Lisa Finks, Lourdes Arencibia and Carolyn Duris, any of whom may follow up with you.

Home search. The home search at listings.lisafinks.com is provided by IDX Broker. If you register, save a search or send an inquiry there, IDX Broker collects that information and makes it available to us.

Chat. If you use the “Help” chat window on this site, which is provided by Zendesk, your messages and any contact details you give are collected by Zendesk and made available to us.

Information collected automatically

Like most websites, this site uses cookies and similar technologies, some of them set by other companies. They collect information such as the pages you view, the links and buttons you click, how you arrived at the site, your device and browser type, an approximate location derived from your IP address, and identifiers stored in cookies.

  • Google Analytics 4 measures how the site is used: page views and actions such as starting or submitting a form. We do not send your name, email address, phone number, property address or anything you type into a form to Google Analytics.
  • Jetpack Stats, from WordPress.com (Automattic), counts visits and page views.
  • Advertising and measurement pixels. The site uses the Meta (Facebook) Pixel and the Adwerx pixel (which also loads MediaMath). These share information about your visits, such as the pages you viewed and cookie identifiers, with those companies. We use them to measure our advertising and to show our ads to people who have visited the site, on other websites and apps.
  • Embedded third-party content. Market charts (InfoSparks, from Midwest Real Estate Data), the home search and its maps (including MapQuest), videos, fonts (Google Fonts) and the chat window load from other companies’ servers. Those companies receive your IP address and browser information when the content loads, and some set their own cookies. The home search pages also run IDX Broker’s own analytics.

How we use information

  • To respond to your request and follow up about buying, selling or valuing a home.
  • To send the newsletter or other information you asked for.
  • To understand how the site is used and improve it.
  • To measure and show our advertising.
  • To keep records of our communications and to meet legal and brokerage obligations.

Who receives your information

  • Us. A request may be handled by Lisa Finks, Lourdes Arencibia or Carolyn Duris, depending on what you asked for and whom you chose.
  • Service providers that run the site and our records. Form submissions are stored in the site’s WordPress database. Many are also copied to a private Google Sheet that we use to manage requests, and email notifications are sent to the agent or agents handling the request. Our hosting provider and the companies named in this policy (including Google, Automattic, Zapier, Home Value Leads, IDX Broker, Zendesk, Meta and Adwerx) receive information as described above.
  • Compass, our sponsoring broker, where needed in connection with our brokerage services or as required by law or regulation.
  • Others when required. We may disclose information to comply with the law or a legal process, or to protect the rights, property or safety of our clients, ourselves or others.

We do not sell lists of the names, email addresses or phone numbers you give us. The advertising pixels described above do share browsing information with the companies that provide them.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging opt-in data and consent will not be shared with third parties for their own marketing or promotional purposes.

Calls, texts and email

If you give us a phone number, we may call you about your request. We may text you when you have requested or otherwise provided the applicable consent to communicate by text. If you give us your email address, we may email you about your request and, if you signed up, send the newsletter. You can ask us to stop calling, texting or emailing you at any time by telling us or emailing Lisa@LisaFinks.com.

How long information is kept

We have not set a fixed deletion schedule. Form submissions and related records are generally kept for as long as they are useful for responding to you and for our business records, unless you ask us to remove them, and subject to any obligation to keep records. Information held by Home Value Leads, IDX Broker, Zendesk and the other companies named above is kept under their own policies.

Your choices

  • Cookies. You can block or delete cookies in your browser settings. Blocking some cookies may affect how the site works.
  • Google Analytics. Google offers a browser add-on (opens in a new tab) that stops Google Analytics from collecting data about your visits.
  • Advertising. You can manage how Meta uses information for ads in your Meta ad preferences.
  • Your information. You can ask us what information you have given us through this site, and ask us to correct or delete it, by emailing Lisa@LisaFinks.com. We will respond to your request. We may need to keep some information where the law or our brokerage obligations require it, and information held by the third-party services named above is handled under their own processes.

Security

We use reasonable measures to protect the information we receive, but no website, transmission or storage method is completely secure.

Children

This site is not directed to children under 13, and we do not knowingly collect personal information from them.

Other websites

This site links to other websites, including Compass, Midwest Real Estate Data and government resources. Their own privacy policies apply when you visit them.

Changes to this policy

We will update this policy when the site’s practices change, and the date at the top will show when it was last updated.

Contact

Questions about this policy or your information: Lisa Finks, Lisa@LisaFinks.com, 847.778.0540, Compass, 568 Lincoln Avenue, Winnetka, Illinois 60093.