High Tech Marketing: Retargeting Ads Help Sell Wilmette Homes
Ever looked at a pair of shoes on Amazon then had that same pair of shoes follow you around the world wide web? You know the ones, taunting you, “Buy Me, Buy Me, Buy Me”! In all likelihood, you’ve succumbed, at least once. This style of advertising is called retargeting. It works to sell shoes and it works to sell homes too! I am proud to offer every one of my sellers a 3 week retargeting campaign as part of my service package in order to entice as many potential buyers as possible to come take a look at their home. My partnership with Adwerx, the largest retargeted marketing real estate company, allows my listings to appear on NewYorkTimes.com, Yahoo.com, USAToday.com, etc. If an individual located near one of my listings has also visited a real estate-related website, they will find my listing popping up as they cruise around the web. This keeps my listings top of mind for potential buyers and gets my sellers’ homes in front of the people most likely to buy or sell a home. With more than 7,000 impressions a week targeting local buyers with a demonstrated interest in real estate, my sellers receive every advantage in the marketplace. Embracing high tech solutions while incorporating traditional methods is not only wise, but also essential when marketing homes in this highly competitive marketplace. @Adwerx.